Beyond lies the web
Les weblogs en entreprise
Alors que la presse se remet à parler de weblogs, Le journal du net [via Benoit] les voit en outil presque parfait.
Pour The Guardian, en général favorable aux weblogs, ils pourraient ne pas marcher en entreprise.
First, there are the obvious legal and regulatory concerns. Any journalist can tell you how tricky it can be to drag public comment out of a company without first routing through the sanitising filter of a press office.
The notion that more than a few companies might relax their external relations strategies enough to allow weblog communication, willy-nilly, between staff members and the outside world, is absurd, no matter how many consultants insist such communication might actually have a beneficial effect on a company's image.
The key elements of blogging were present and correct in Traction's package: it was easy to use, information on the web pages it built was presented chronologically, there were lots of hyperlinks to information, and you could quote and comment.
There are plenty of areas of business where people are judged on their knowledge, and the competitive edge - and thus the safety of everyone's jobs - is the thickness of a single good idea. Share it all on a weblog, with competitors or (worse) an office rival? You must be kidding.
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Pour The Guardian, en général favorable aux weblogs, ils pourraient ne pas marcher en entreprise.
First, there are the obvious legal and regulatory concerns. Any journalist can tell you how tricky it can be to drag public comment out of a company without first routing through the sanitising filter of a press office.
The notion that more than a few companies might relax their external relations strategies enough to allow weblog communication, willy-nilly, between staff members and the outside world, is absurd, no matter how many consultants insist such communication might actually have a beneficial effect on a company's image.
The key elements of blogging were present and correct in Traction's package: it was easy to use, information on the web pages it built was presented chronologically, there were lots of hyperlinks to information, and you could quote and comment.
There are plenty of areas of business where people are judged on their knowledge, and the competitive edge - and thus the safety of everyone's jobs - is the thickness of a single good idea. Share it all on a weblog, with competitors or (worse) an office rival? You must be kidding.
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Intranet = environnement compétitif
Le blog peut éventuellement se faire une place dans les entreprises désireuses de jouer la carte d'une certaine émulation dans un contexte de compétitivité interne. Il y aurait d'ailleurs de l'évenementiel à ficeler autour d'une approche qui viserait à impulser une démarche de euh...Xcuser le mot gros..."management des connaissances".
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Parce que sinon, en environnement compétitif, c'est clair que c'est une plaisanterie...